Build Your Success in Every Market

source :www.highlinefi.com

HighlineFI provides the most complete branch marketing data in the industry. Zero in on your individual branches and understand every aspect of your branch's performance when compared to other area branches, past performance, or establish market conditions that are most favorable for the location of new branches. HighlineFI is optimized with detailed mapping, demographic and our unique product demand data to help you attain peak performance.

Market Analysis Prioritization
From broad regional analyses to a focused evaluation of trade areas, zip codes or block groups, HighlineFI delivers the data and analytic tools required for in-depth market and branch network analyses. Our coverage of consumer, business and small business populations provides a comprehensive assessment of market valuation and branch opportunity analysis.

Target your best options by profiling and comparing multiple market areas across thousands of demographic and product demand variables. In addition, we support a national database of ATMs, traffic volumes and branch offices that are updated daily for openings/closings and M&A activity.

Our state-of-the-art mapping software and GIS analytics define and profile branch or ATM trade areas across an array of criteria including polygons/radius, drive time, drive distance, walk time, miles walked and more.

At the heart of our branch/ATM market analysis is a unique product demand database that is built on actual customer records/data from an extensive multi-bank Customer Information File (CIF) datafile covering an average of 27% of the US population.

Branch Site Selection
With the average cost of constructing starting at over $1million, site selection is the most important factor in determining the success or failure of each branch. Successfully choosing a site amidst today’s intensely competitive market, therefore, is heavily dependent on accurate and timely market intelligence. HighlineFI integrates premier databases, mapping software, and analytic models designed to deliver accurate, state-of-the-art branch site analysis. This powerful toolset avails you of comprehensive product demand, demographic, and branch data to process the all variables necessary to accurately forecast the value of any location under consideration. Our product demand data allows you to further strategize with the right products and services for maximum profitability in your new location.

Branch Network Optimization
Maximize revenue and minimize operational costs by harnessing HighlineFI to determine your optimum branch network configuration and deployment strategy. Our databases, analytic models and mapping software provide the foundation for assessing branch retention, expansion, modification, and relocation and closure decisions. Regardless of changing competition and market conditions, our up-to-date data resources and business tools allow you to identify new growth opportunities and realize your greatest sales potential.

Sales Goal Setting
HighlineFI’s product demand data is an exceptional tool for obtaining reliable sales goal benchmarks for over 20 consumer and small business products. These benchmarks establish the individual product demand within any user-defined branch trade area. By deconstructing this demand across the actual deposits of competitor branches and estimating product share, you can establish realistic targets for revenue growth by each product you sell.

List Generation and Campaign Execution
Generate a print-and-mail ready database and lists your most viable prospects for your target marketing campaign. Highline Financial, in partnership with Infolure, offers 230,000,000 demographic records in addition to customized solutions from marketing strategy to customer database management and processing:

• Define data ranges such as income, zip codes, and distances
• Screen prospects with a comprehensive selection and suppression options
• Filter lists according to regional or national regulatory marketing requirements

Branch Performance Benchmarking
We measure individual branch performance across over 700+ key management metrics (household/product acquisition rates, attrition rates, cross-sell ratios, etc.) that target real opportunities for branch network optimization. By comparing actual branch performance to peer group benchmarks based common locational characteristics and physical attributes, we isolate the performance gaps attributable to product features, sales/servicing practices and other factors that management can impact. Our benchmarking service provides three levels of analysis:

• Peer group branch benchmark reports that profile peer performance standards for every individual office in a bank’s branch network
• Individual branch diagnostic profiles that provide a gap analysis of each branch’s actual performance against its unique peer group benchmarks
• Ongoing performance tracking of individual branch/product activity, measured and compared on a monthly/quarterly basis with previous performance and management goals

KEY FEATURES
• Company Market/Branch Data and Mapping
- Comprehesive branch database, including: deposit data, branch attributes, company affiliation and branch deposit trending
- Daily updating of branch merger, acquisition, opening and closing activity
- Advanced search, select and compare analytics that define market areas, branches or point locations based on thousands of criteria
- Detailed or Summary Market Share reports for each of the company's markets; by state, city, county, or zip codes
- Integrated market/branch mapping: trade area definitions based on radius, drive-time and population density
- ATM mapping

• Product Demand Data
- Actual product demand data aggregated from CIF records
- 32 million households, representing 27% of US records
- Block group level and household demand for all of the core consumer and small business deposit products, all of the core consumer lending products and the primary retail investment products

• Demographic Data
- Over 700 population, household, financial and business variables age/sex/race, population density, family income, home value, day-time worker population and more
- Supports data trending, based on 2000, 2007, and projections for 2012
- Resolution down to the block group

• Market-based Mailing Lists
- Partnership with InfoLure enables access to 230,000,000 demographic records
- Print-and-mail ready lists for ad campaigns